China Eastern Airlines Launches Promotion in Times Square
Cimagine Media Group aired advertising for China Eastern Airlines between December 29, 2014 and January 1, 2015 at the “Crossroads of the world” on the corner of 44th Street and Broadway at Times Square. The New Year’s Eve Countdown Ceremony in Times Square falls right in between these dates. China East Airlines is the first Chinese Airline Company that was broadcasted on the ABC giant LED screen in Times Square, right across from the Good Morning America studio, for Christmas and the New Year. It was on the ABC giant LED screen for three continuous days and each day the 15 second advertisement was aired twice every hour. This allowed for tourists from all around the world to see the sign and receive greetings from the company.